tag:blogger.com,1999:blog-938547654060257065.post3582684145314627225..comments2024-03-08T00:12:47.357-08:00Comments on INTERACTIVE MARKETING BLOG: Dark side of InnovationSampad Swainhttp://www.blogger.com/profile/16599450856736782064noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-938547654060257065.post-54122308060639406632007-08-02T18:03:00.000-07:002007-08-02T18:03:00.000-07:00Thanks pramod...You guys'support will always keep ...Thanks pramod...<BR/>You guys'support will always keep me motivated to write more such blogs in the future!!<BR/>Thanks a ton againSampad Swainhttps://www.blogger.com/profile/16599450856736782064noreply@blogger.comtag:blogger.com,1999:blog-938547654060257065.post-34729099122157403562007-07-29T10:55:00.000-07:002007-07-29T10:55:00.000-07:00in the blog " Dark side of innovation" what i like...in the blog " Dark side of innovation" what i liked the most was the comparision you drew between humans and products.<BR/>Kudos Dude.<BR/>keep the good work on... :)premo19https://www.blogger.com/profile/11574072824864672380noreply@blogger.comtag:blogger.com,1999:blog-938547654060257065.post-82007208119526758082007-07-29T01:48:00.000-07:002007-07-29T01:48:00.000-07:00I really appreiciate your comments Kundan.Your com...I really appreiciate your comments Kundan.Your comments were nicely put forward.<BR/>But before competitor's analysis, don't you think that understanding customers appeal to any innovation that too taking perspective about your company's core competence is important. And then yeah, companies should keep the benchmarking space dynamic as it will help the companies understand where they are and where they can be!!<BR/>E.g. If Apple Computers comes out with A Innovative product in Automobile industry do u think customers will be able to relate to it...U think for urself; will u buy Apple Car as its Positioning in the customer's mind is different.<BR/>And secondly, I dont agree with your statement that nowadays "copy cats" have reduced because now companies have access to technolgy which leads to innovation with cheap capital availlable.U can say that we are in an era where Innovation is becoming easily COMMODITIZED(Hope it is not that bold statement).<BR/>I hope I am able to convey my mssg across the table.<BR/>Still Keep looking for the space as we can have more healthy discussion like these in the near future.<BR/><BR/>Check my BLOGS:<BR/>http"//managementchords.blogspot.comSampad Swainhttps://www.blogger.com/profile/16599450856736782064noreply@blogger.comtag:blogger.com,1999:blog-938547654060257065.post-6413514904970148972007-07-29T01:07:00.000-07:002007-07-29T01:07:00.000-07:00On one hand, it is correct when you relate marketi...On one hand, it is correct when you relate marketing, brand segmenting and positioning with a new product, one must also understand that the turn-around time for "copy cats" to come out all guns blazing is also very small now, compared to what it used to be 15 yrs back. Owe it largely to the unprecedented growth in IT and mass media channels.<BR/><BR/>However, one must also stress on competitors' strategy analysis, given that brand loyalty is very low in product segments where there is diverse choice in the marketspace. Take for instance, soft drinks; cola segment - you have largely only two major brand families competiting. On the other hand, talk of a women's cosmetic product and you would have a zillion choices. <BR/><BR/>In such situations, a detailed and continuous market study and competitors' strategy analysis only will allow for the "innovation" factor, rather than product development as a sole factor.Kundan Bhadurihttps://www.blogger.com/profile/02547735962517550140noreply@blogger.com