Comscore recently published the growth in Internet audience for Asia Pacific region, with India registering highest growth for the first time. According to the figures, India stands 3rd after China and Japan in the total number of Internet Audience.
Until now it was all hunky-dory. But before going crazy about the position of No.1 the moot question to be asked is How many v/s Who? And also the comparison would be meaningless without thinking about how much is our population vis-a-vis China (data above shows that how much is China ahead of us). So the growth percentage looks good on paper but otherwise quite debatable in this context.
Sampad Swain explores Marketing, Media, Technology, Social Media, Advertising trends & strategies and its impact on Business and us.
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Wednesday, July 09, 2008
Indian Internet Audience Growth is highest in Asia-Pacific
Comscore recently published the growth in Internet audience for Asia Pacific region, with India registering highest growth for the first time. According to the figures, India stands 3rd after China and Japan in the total number of Internet Audience.
Until now it was all hunky-dory. But before going crazy about the position of No.1 the moot question to be asked is How many v/s Who? And also the comparison would be meaningless without thinking about how much is our population vis-a-vis China (data above shows that how much is China ahead of us). So the growth percentage looks good on paper but otherwise quite debatable in this context.
Until now it was all hunky-dory. But before going crazy about the position of No.1 the moot question to be asked is How many v/s Who? And also the comparison would be meaningless without thinking about how much is our population vis-a-vis China (data above shows that how much is China ahead of us). So the growth percentage looks good on paper but otherwise quite debatable in this context.
Subscribe to:
Post Comments (Atom)
Wednesday, July 09, 2008
Indian Internet Audience Growth is highest in Asia-Pacific
Comscore recently published the growth in Internet audience for Asia Pacific region, with India registering highest growth for the first time. According to the figures, India stands 3rd after China and Japan in the total number of Internet Audience.
Until now it was all hunky-dory. But before going crazy about the position of No.1 the moot question to be asked is How many v/s Who? And also the comparison would be meaningless without thinking about how much is our population vis-a-vis China (data above shows that how much is China ahead of us). So the growth percentage looks good on paper but otherwise quite debatable in this context.
Until now it was all hunky-dory. But before going crazy about the position of No.1 the moot question to be asked is How many v/s Who? And also the comparison would be meaningless without thinking about how much is our population vis-a-vis China (data above shows that how much is China ahead of us). So the growth percentage looks good on paper but otherwise quite debatable in this context.
Labels:
India,
Industry News,
Survey/Analysis,
trend spotting
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