Monday, September 17, 2007

Where "Google Adsense" goes wrong...

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful – this is what Google Adsense team says in their site. Now the point I want to raise here is did anyone talk about relevancy i.e. google ads related to the site’s content which the visitors may click and in turn will generate revenues for the site owner.

Check out the advertisement below which came in www.ibnlive.com:

The advertisement clearly shows that though the news content is on politics (broadly) still the advertisements below the news is about sports and insurance. Now supposedly if I am viewing this content, there is a least possibility that I may go on clicking the link below. So where does the Google Adsense work.

That’s why sometimes I believe that computer generated advertisements like the above one doesn’t work most of the time (it seems as if a monkey is sitting and doing all this mess).

3 comments:

kundan_bhaduri said...

You went completely wrong with this post, buddy.

Adsense actully does work.

The whole idea of google adsense works on a certain algorithm that takes into account various factors while generating the content of the ad - these include, type of content displayed (in this case, news item), the geographical relevance (in this case, the south-east asian region), and also context and content (in this case, a news item on south east asia).

The algorithm then computes parameters based on a cumulative weighed-average mechanism, and then finds from its advertisement db, the closest match to these parameters - apparently, in this case, what may seem as out of place to you might quite rightly seem as "in context" to others.

That's the basis of the adsense algorithm behind google;
It ain't google for nothing.

Do search more for more funda on the adsense program (on google itself)!

Cheers,
kundan

Sampad Swain said...

Hmm...well to start off I would like to say that yeah u r rite..google adsense works well..but my argument was that Google claims it doesn't fail ever..Now my take is that the ad which i was talking about was related to some debatable topic like politics and suddenly the ad of cricket appears when i scroll downwards..how do u connect these both.. and users don't think about google using geographic or other parameters when going thru a piece of information like this, isn't it? Still it seems that ur loyalty towards algorithms of Google is very strong...so no comments on that side though..still thanks for sharing your comments!!
take care

kundan_bhaduri said...

Well, ads are generated by an algorithm, and I just explained how....

But, to add to your point, look what other conspiracy theorists are saying about google adsense. These guys are also blog enthusiasts, like you.

http://ouriel.typepad.com/myblog/2007/08/there-is-someth.html

Cheers,
kundan

Monday, September 17, 2007

Where "Google Adsense" goes wrong...

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful – this is what Google Adsense team says in their site. Now the point I want to raise here is did anyone talk about relevancy i.e. google ads related to the site’s content which the visitors may click and in turn will generate revenues for the site owner.

Check out the advertisement below which came in www.ibnlive.com:

The advertisement clearly shows that though the news content is on politics (broadly) still the advertisements below the news is about sports and insurance. Now supposedly if I am viewing this content, there is a least possibility that I may go on clicking the link below. So where does the Google Adsense work.

That’s why sometimes I believe that computer generated advertisements like the above one doesn’t work most of the time (it seems as if a monkey is sitting and doing all this mess).

3 comments:

kundan_bhaduri said...

You went completely wrong with this post, buddy.

Adsense actully does work.

The whole idea of google adsense works on a certain algorithm that takes into account various factors while generating the content of the ad - these include, type of content displayed (in this case, news item), the geographical relevance (in this case, the south-east asian region), and also context and content (in this case, a news item on south east asia).

The algorithm then computes parameters based on a cumulative weighed-average mechanism, and then finds from its advertisement db, the closest match to these parameters - apparently, in this case, what may seem as out of place to you might quite rightly seem as "in context" to others.

That's the basis of the adsense algorithm behind google;
It ain't google for nothing.

Do search more for more funda on the adsense program (on google itself)!

Cheers,
kundan

Sampad Swain said...

Hmm...well to start off I would like to say that yeah u r rite..google adsense works well..but my argument was that Google claims it doesn't fail ever..Now my take is that the ad which i was talking about was related to some debatable topic like politics and suddenly the ad of cricket appears when i scroll downwards..how do u connect these both.. and users don't think about google using geographic or other parameters when going thru a piece of information like this, isn't it? Still it seems that ur loyalty towards algorithms of Google is very strong...so no comments on that side though..still thanks for sharing your comments!!
take care

kundan_bhaduri said...

Well, ads are generated by an algorithm, and I just explained how....

But, to add to your point, look what other conspiracy theorists are saying about google adsense. These guys are also blog enthusiasts, like you.

http://ouriel.typepad.com/myblog/2007/08/there-is-someth.html

Cheers,
kundan

Monday, September 17, 2007

Where "Google Adsense" goes wrong...

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful – this is what Google Adsense team says in their site. Now the point I want to raise here is did anyone talk about relevancy i.e. google ads related to the site’s content which the visitors may click and in turn will generate revenues for the site owner.

Check out the advertisement below which came in www.ibnlive.com:

The advertisement clearly shows that though the news content is on politics (broadly) still the advertisements below the news is about sports and insurance. Now supposedly if I am viewing this content, there is a least possibility that I may go on clicking the link below. So where does the Google Adsense work.

That’s why sometimes I believe that computer generated advertisements like the above one doesn’t work most of the time (it seems as if a monkey is sitting and doing all this mess).

3 comments:

kundan_bhaduri said...

You went completely wrong with this post, buddy.

Adsense actully does work.

The whole idea of google adsense works on a certain algorithm that takes into account various factors while generating the content of the ad - these include, type of content displayed (in this case, news item), the geographical relevance (in this case, the south-east asian region), and also context and content (in this case, a news item on south east asia).

The algorithm then computes parameters based on a cumulative weighed-average mechanism, and then finds from its advertisement db, the closest match to these parameters - apparently, in this case, what may seem as out of place to you might quite rightly seem as "in context" to others.

That's the basis of the adsense algorithm behind google;
It ain't google for nothing.

Do search more for more funda on the adsense program (on google itself)!

Cheers,
kundan

Sampad Swain said...

Hmm...well to start off I would like to say that yeah u r rite..google adsense works well..but my argument was that Google claims it doesn't fail ever..Now my take is that the ad which i was talking about was related to some debatable topic like politics and suddenly the ad of cricket appears when i scroll downwards..how do u connect these both.. and users don't think about google using geographic or other parameters when going thru a piece of information like this, isn't it? Still it seems that ur loyalty towards algorithms of Google is very strong...so no comments on that side though..still thanks for sharing your comments!!
take care

kundan_bhaduri said...

Well, ads are generated by an algorithm, and I just explained how....

But, to add to your point, look what other conspiracy theorists are saying about google adsense. These guys are also blog enthusiasts, like you.

http://ouriel.typepad.com/myblog/2007/08/there-is-someth.html

Cheers,
kundan