Firebrand™ came up with a concept which says "Advertisement as Content". Now think MTV showcasing music videos. Thats what Firebrand™ is going to do with showcasing advertisements. Now where's the catch you may ask- Actually you can view it in three different yet the most influential media platforms of the 21st century i.e. television, mobile and the ubiquitous internet simultaneously.
Now another point I want to note here is that Youtube™ is full of videos in the web giving marketers yet another chance to spread the message. But this time, Firebrand™ is only dedicated to viewers who are sick and tired of all those boring sitcoms and sometimes wish when is the next advertisement breaks gonna come. And thats where I think Firebrand™ has a good chance because it will be showcasing some of the best creative advertisements of all times.
The video below displays how Firebrand™ with its high-tech interactivity will work on all the three platforms.
Official Launch: 22nd October
Reference Note: Firebrand's Press Release
Official Website: www.firebrandtv.com