As a precursor of web 2.0 which started off this revolution, it has been innovating quite a few things. Initially started off as a web tool to meet new friends and maintain existing ones. Now they have taken it a step further. Lately it came up with linking blog with Orkut™. Now this is where Google™ does it the best.
I will give some hints about the future of networking, at least for Orkut™. Google™ repertoire has Google™ adwords (internet advertisements), Google™ search engine, iGoogle™, Google™ videos, Google™ blog etc. Now even I don’t know how many products Google™ has? But I know one thing for sure that they are all free of cost for the users. Now can anyone give me one good reason why shouldn’t the users love it?
Now if more and more users are hooked into Orkut™ (remember human beings are social animal), I don’t think anyone will have any problems in endorsing Google™ products for that matter, since it comes for free.
Also users just love it. Lately Orkut™ was chosen as the Youth Icon of the year 2007 in a contest sponsored by MTV India and Pepsi. Who would have thought like that? It’s not Abhishek Bachhan or Sachin Tendulkar or any other individual. It’s an intangible social networking website. Now, marketers talk about branding. How about this one? Users rated Orkut™ as Numero Uno. Are we marketers getting some cues about future of branding?