Marketers are always on a look out to tap those subtle possibilities from every nook and corner. So how do u see the possibilities when you have zillion people hooked on to the internet and the world of internet is shifting from web 1.0 to web 2.0 i.e. more user generated content? That’s why the future marketers are trying cash in through this internet revolution. And this is exactly what marketers are trying to do in a portal called www.secondlife.com
Second Life (SL) is an Internet-based virtual world where it enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another. The stated goal is to create a user-defined world of general use in which people can interact, play, do business, and otherwise communicate. Now isn’t the bell ringing in the minds of the inquisitive marketers?
Infact SL is a huge advertising niche that is ripe for tapping into. Innovative companies have started to cash in, e.g. IBM has their own island in SL where residents (actually the IBM enthusiasts) live and interact with each other. “Harry Porter” was promoted through SL. Moreover, Toyota launched “Scion” brand in secondlife knowing there are millions of SL residents whom they can target and at virtually no cost.
So companies are targeting this platform to build their brand through word of mouth (may be I will talk about effective WOM in some other post). There are marketing companies whose entire business has been reshaped to specialize in brand marketing in Second Life.