Was going through Drew's Marketing Minute and stumbled upon this marketing idea. Though it's still a drawing board idea from South Korea but it sure opens up more than an oppurtunity in revolutionizing traffic lights. Read more about the "Virtual Wall" on Yanko Design.So all those creative and innovative marketers, does it ring a bell in your head about how this innovation can used to great PR and advertising oppurtunities.
Marketers are always on a look out to tap those subtle possibilities from every nook and corner. So how do u see the possibilities when you have zillion people hooked on to the internet and the world of internet is shifting from web 1.0 to web 2.0 i.e. more user generated content? That’s why the future marketers are trying cash in through this internet revolution. And this is exactly what marketers are trying to do in a portal called www.secondlife.com
Second Life (SL) is an Internet-based virtual world where it enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another. The stated goal is to create a user-defined world of general use in which people can interact, play, do business, and otherwise communicate. Now isn’t the bell ringing in the minds of the inquisitive marketers?
Infact SL is a huge advertising niche that is ripe for tapping into. Innovative companies have started to cash in, e.g. IBM has their own island in SL where residents (actually the IBM enthusiasts) live and interact with each other. “Harry Porter” was promoted through SL. Moreover, Toyota launched “Scion” brand in secondlife knowing there are millions of SL residents whom they can target and at virtually no cost.
So companies are targeting this platform to build their brand through word of mouth (may be I will talk about effective WOM in some other post). There are marketing companies whose entire business has been reshaped to specialize in brand marketing in Second Life.
Over a decade back, the internet heralded a fundamental shift in the economics of information. And the shift continues with web 2.0 taking shapes in the form of Wikis, Blogs, Virtual Games etc.These technological shifts have revolutionized the conventional Bricks & Mortar business models. There are a number of spectacular examples of totally new companies that have come from nowhere and have scored huge successes – YouTube, MySpace, Blogger, Wikipedia etc which are forming the contours of Web 2.0. At the same time, some large organizations were merely scratching their heads asking “What happened there?”
Exemplifying how technology has shifted over the years...
Web 1.0 ---->>Web 2.0
Britannica ---->>Online Wikipedia
PC Games ---->>Second Life
CD Now ----->>iTunes
PointCast ---->>You Tube, Bit Torrent
Personal Websites ----->> Blogs, My Space
But there were some organizations which were prompt to act to this shift. They understood that internet is not a toy for technologists but a new channel for distributing products and services of different types. So they ventured in and the result is that major “Bricks & Mortar” business models have some kind of a presence in the web.
By now, I guess most of you have understood the crux of the article. But one major difference between these two versions (i.e. Web 1.0 & Web 2.0), is the involvement of the customers which forms the DISTINCT DIFFERENCE.
If technology allows new communities to emerge (i.e. Orkut, Myspace etc), then we can do more with the power of “e” (referring to internet). We can design products, sell the products, diffuse information about the products, help each other to use the product or even fix bugs (if necessary).
One of the interesting aspects of web browser is not its extendibility but its applicability and I will try to extend my limited source of information & knowledge to clear it up a bit.
The next disruptive innovation (if it is not a bold statement to make) will probably come with the use of 3-D space as a browsing platform. With bandwidth augmentation, increasing computing power, rapidly improving technologies it is possible to create a 3-D environment (I am not getting into the nitty-gritty of it as it beyond the scope of this article). E.g. Try out a shirt off a virtual shelf and look at yourself in a virtual mirror before buying it. Won’t it be interesting? A 3-D environment can radically change how things are bought and sold.
Still the million dollar question remains - Is it time for transformation? Transformation from real to virtual world and back!
Was going through Drew's Marketing Minute and stumbled upon this marketing idea. Though it's still a drawing board idea from South Korea but it sure opens up more than an oppurtunity in revolutionizing traffic lights. Read more about the "Virtual Wall" on Yanko Design.So all those creative and innovative marketers, does it ring a bell in your head about how this innovation can used to great PR and advertising oppurtunities.
Marketers are always on a look out to tap those subtle possibilities from every nook and corner. So how do u see the possibilities when you have zillion people hooked on to the internet and the world of internet is shifting from web 1.0 to web 2.0 i.e. more user generated content? That’s why the future marketers are trying cash in through this internet revolution. And this is exactly what marketers are trying to do in a portal called www.secondlife.com
Second Life (SL) is an Internet-based virtual world where it enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another. The stated goal is to create a user-defined world of general use in which people can interact, play, do business, and otherwise communicate. Now isn’t the bell ringing in the minds of the inquisitive marketers?
Infact SL is a huge advertising niche that is ripe for tapping into. Innovative companies have started to cash in, e.g. IBM has their own island in SL where residents (actually the IBM enthusiasts) live and interact with each other. “Harry Porter” was promoted through SL. Moreover, Toyota launched “Scion” brand in secondlife knowing there are millions of SL residents whom they can target and at virtually no cost.
So companies are targeting this platform to build their brand through word of mouth (may be I will talk about effective WOM in some other post). There are marketing companies whose entire business has been reshaped to specialize in brand marketing in Second Life.
Over a decade back, the internet heralded a fundamental shift in the economics of information. And the shift continues with web 2.0 taking shapes in the form of Wikis, Blogs, Virtual Games etc.These technological shifts have revolutionized the conventional Bricks & Mortar business models. There are a number of spectacular examples of totally new companies that have come from nowhere and have scored huge successes – YouTube, MySpace, Blogger, Wikipedia etc which are forming the contours of Web 2.0. At the same time, some large organizations were merely scratching their heads asking “What happened there?”
Exemplifying how technology has shifted over the years...
Web 1.0 ---->>Web 2.0
Britannica ---->>Online Wikipedia
PC Games ---->>Second Life
CD Now ----->>iTunes
PointCast ---->>You Tube, Bit Torrent
Personal Websites ----->> Blogs, My Space
But there were some organizations which were prompt to act to this shift. They understood that internet is not a toy for technologists but a new channel for distributing products and services of different types. So they ventured in and the result is that major “Bricks & Mortar” business models have some kind of a presence in the web.
By now, I guess most of you have understood the crux of the article. But one major difference between these two versions (i.e. Web 1.0 & Web 2.0), is the involvement of the customers which forms the DISTINCT DIFFERENCE.
If technology allows new communities to emerge (i.e. Orkut, Myspace etc), then we can do more with the power of “e” (referring to internet). We can design products, sell the products, diffuse information about the products, help each other to use the product or even fix bugs (if necessary).
One of the interesting aspects of web browser is not its extendibility but its applicability and I will try to extend my limited source of information & knowledge to clear it up a bit.
The next disruptive innovation (if it is not a bold statement to make) will probably come with the use of 3-D space as a browsing platform. With bandwidth augmentation, increasing computing power, rapidly improving technologies it is possible to create a 3-D environment (I am not getting into the nitty-gritty of it as it beyond the scope of this article). E.g. Try out a shirt off a virtual shelf and look at yourself in a virtual mirror before buying it. Won’t it be interesting? A 3-D environment can radically change how things are bought and sold.
Still the million dollar question remains - Is it time for transformation? Transformation from real to virtual world and back!
Was going through Drew's Marketing Minute and stumbled upon this marketing idea. Though it's still a drawing board idea from South Korea but it sure opens up more than an oppurtunity in revolutionizing traffic lights. Read more about the "Virtual Wall" on Yanko Design.So all those creative and innovative marketers, does it ring a bell in your head about how this innovation can used to great PR and advertising oppurtunities.
Marketers are always on a look out to tap those subtle possibilities from every nook and corner. So how do u see the possibilities when you have zillion people hooked on to the internet and the world of internet is shifting from web 1.0 to web 2.0 i.e. more user generated content? That’s why the future marketers are trying cash in through this internet revolution. And this is exactly what marketers are trying to do in a portal called www.secondlife.com
Second Life (SL) is an Internet-based virtual world where it enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another. The stated goal is to create a user-defined world of general use in which people can interact, play, do business, and otherwise communicate. Now isn’t the bell ringing in the minds of the inquisitive marketers?
Infact SL is a huge advertising niche that is ripe for tapping into. Innovative companies have started to cash in, e.g. IBM has their own island in SL where residents (actually the IBM enthusiasts) live and interact with each other. “Harry Porter” was promoted through SL. Moreover, Toyota launched “Scion” brand in secondlife knowing there are millions of SL residents whom they can target and at virtually no cost.
So companies are targeting this platform to build their brand through word of mouth (may be I will talk about effective WOM in some other post). There are marketing companies whose entire business has been reshaped to specialize in brand marketing in Second Life.
Over a decade back, the internet heralded a fundamental shift in the economics of information. And the shift continues with web 2.0 taking shapes in the form of Wikis, Blogs, Virtual Games etc.These technological shifts have revolutionized the conventional Bricks & Mortar business models. There are a number of spectacular examples of totally new companies that have come from nowhere and have scored huge successes – YouTube, MySpace, Blogger, Wikipedia etc which are forming the contours of Web 2.0. At the same time, some large organizations were merely scratching their heads asking “What happened there?”
Exemplifying how technology has shifted over the years...
Web 1.0 ---->>Web 2.0
Britannica ---->>Online Wikipedia
PC Games ---->>Second Life
CD Now ----->>iTunes
PointCast ---->>You Tube, Bit Torrent
Personal Websites ----->> Blogs, My Space
But there were some organizations which were prompt to act to this shift. They understood that internet is not a toy for technologists but a new channel for distributing products and services of different types. So they ventured in and the result is that major “Bricks & Mortar” business models have some kind of a presence in the web.
By now, I guess most of you have understood the crux of the article. But one major difference between these two versions (i.e. Web 1.0 & Web 2.0), is the involvement of the customers which forms the DISTINCT DIFFERENCE.
If technology allows new communities to emerge (i.e. Orkut, Myspace etc), then we can do more with the power of “e” (referring to internet). We can design products, sell the products, diffuse information about the products, help each other to use the product or even fix bugs (if necessary).
One of the interesting aspects of web browser is not its extendibility but its applicability and I will try to extend my limited source of information & knowledge to clear it up a bit.
The next disruptive innovation (if it is not a bold statement to make) will probably come with the use of 3-D space as a browsing platform. With bandwidth augmentation, increasing computing power, rapidly improving technologies it is possible to create a 3-D environment (I am not getting into the nitty-gritty of it as it beyond the scope of this article). E.g. Try out a shirt off a virtual shelf and look at yourself in a virtual mirror before buying it. Won’t it be interesting? A 3-D environment can radically change how things are bought and sold.
Still the million dollar question remains - Is it time for transformation? Transformation from real to virtual world and back!
