Empowered Customers

If you can read what is written in the inset picture, then the idea of empowered customers would be easier to understand.

The old proverb says "Pen is mightier than sword" and I believe the maxim is most true in case of irritated, disgusted and frustrated customers who wants to pay back hard to those nosy service companies.

Read this post & also this one too, then you will get a bigger picture where we as customer stand and how can we turn our dissatisfaction into something which these companies will take seriously for their lousy and lame services.

This is what Joseph Jaffe did i.e. made a group of dissatisfied customers and tried to unified their voices into one and give it back to the service companies.

I guess, in the web 2.0 era, we as customers can be more proactive in protesting bad customer service.

So in today's world, if your business model's vision & mission considers customers as core to their processes then be sure to consider them as core and not someone from whom you generate just revenues. Or else once in a while customers will rise from their slumber and knock you down. Ask Dell and many more.