Now put the Indian internet biz conglomerate which caught on this revolution late in the frame. Still there could have been no problem if they were able to pull crowd. Now one problem which I very well figure out is if I have registered myself in one of those above sites, I find no reasons why I should get into another except for if there is any particular advantage which the newer sites can give me.
So, the Indian social networking sites are trying out a new game plan. Below you can see one of the advertisements of a prominent Indian social networking site. It says “You control who sees your profile”. What comes in your mind when such a statement is thrown at you keeping in mind you are registered in Orkut, myspace etc?
Yes, the writing is on the wall. I call it “Weak Link Marketing” but in bits and bytes because most of the international social networking sites don’t have this feature to control the viewership (though they are working on this feature like Facebook etc). But the million dollar question is that will it help them to get what they want i.e. precious loyal users.
Basically, it boils down to three important features. One is simplicity in navigation of the sites, second is usability of the interfaces and third is giving it an Indian touch.
So these short term marketing means may not help them as such because in cyberspace loyalty is a derivative of simplicity and usability for the users.
4 comments:
well waht exactly is WEAK LINK MKTG..
ORKUT is not first to enter into this mkt.. we had HI-5,yahoo 360 before orkut... but the idea of "SCRAPS" made it disinguish from the rest...
Orkut has its prominence only in India and Brazil or the Indians abroad...
do u think these indian ntwking sites will work as ppl get addicted to one site... how many of us have multiple accounts in these sites...
"Bharatstudent.com" came up with some idea.. u make a gang, invite ur frnz and earn hard cash (stealth mktg stuff), upload videos and if it is a hit, u get cash...
do u think these ll work...
"Weak link Marketing" is a strategy wherein the competitor's weakest point is taken into consideration for developing the other company's marketing strategy..and its not about orkut entering 1st or 2nd..its all about grabbing the pie first with better understanding of web 2.0...thats it..even though orkut has presence majorly in India & Brazil still it fares orkut a lot..think about the population...
And regarding bharatstudent, whatever strategies they are employing rite now is alrite...but they have to remember their long term strategies regaring the value proposition customers (users)will attach with them (U know sometimes email marketing gives a bad impression)and a point or two about simplicity and usability should never be forgotten...
No, but lately I find whoever comes up with such social networking online propositions, most of them turn out junks, or in other words, these companies do not enter the market with sufficient knowhow, clar vision and deep pockets to sustain in the market.
Comeon, face it, Orkut wouldnt have become what it is today, if it would have remained the same old orkut - Orkut is positioned where it is today, largely because it has the backing of GOOGLE - the largest webpreneural venture of this age.
Why, there are loads of similar examples - youtube ? It wouldn't have been where it is currently positioned in the segment this site is pisitioned in, unless it had the backing of its new-found promoters, and who again is .... you guessed it right ! :-)
So, you got to not only have great ideas, but deep pockets as well - or else you end up in the trash - and there are so many examples to it, a few of them anonymous pointed out.
Cheers,
kundan
finding ur ols frnd in orkut is as easy finding some info in google...
find information--GOOGLE is here
find old n new frnz-ORKUT is here
find videos of ur frnz--YOUTUBE is here..
continuous innovations from orkut is making it more interacting and demanding
ORKUT has understood the mindsets of INDIAN YOUTH purrfectly
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