Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.
I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....
The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).
Sampad Swain explores Marketing, Media, Technology, Social Media, Advertising trends & strategies and its impact on Business and us.
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Tuesday, December 11, 2007
How can watching Movies in theaters be more interactive
Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.
I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....
The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).
I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....
The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).
Subscribe to:
Post Comments (Atom)
Tuesday, December 11, 2007
How can watching Movies in theaters be more interactive
Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.
I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....
The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).
I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....
The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).
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