Tuesday, December 11, 2007

How can watching Movies in theaters be more interactive

Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.

I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....



The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).

No comments:

Tuesday, December 11, 2007

How can watching Movies in theaters be more interactive

Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.

I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....



The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).

No comments:

Tuesday, December 11, 2007

How can watching Movies in theaters be more interactive

Turn your brand message into a brand experience through emerging technologies- that's what most brand evangelists will say. But the question pertains to rather difficult proposition of nudging consumer's expectations.

I can't help thinking myself doing anything different except buying the usual popcorn, waiting for the intro trailers and finally the moment of truth i.e. the movie. So is there any other way to make movie-watching more exciting? How about this video....



The video above dubs the concept of "Human Joysticks". This shows the power of engagement & participation in the world of conversations between the value innovators (companies) and value perceivers (customers).

No comments: