Top 5 Marketing Predictions for 2008
This month, I have seen many trends being talked about from media, marketing, internet, technology, innovation or what not (Posted earlier) all across the internet. Some are big while some are just micro (in real sense). Some will be hit or hot for year 2008 while some will just fizz away with WTF* statement!!
Still I wanted to share something which I have been seeing for quite sometime now in the business circuit, especially in the marketing arena for that matter. So here are my trends for year 2008:-
- Branding Shift: Branding will move from traditional way to more nicher media with the advent of newer technologies. Usage of internet as a branding medium will catch on the fire, even in India.
- Total Brand Experience: Advertisements in the form of televison, outdoors, billboards etc will bring customers close to the brands to complete that “Total Brand Experience” i.e. TBE. Even the engagement of these interactions between customers & brands will increase next year.
- Social Media Fire: Countries like India where mass marketing is the bread & butter for most marketers, social media will catch the fire as marketers will realize the potentiality of social media. Companies will start using SN and Twitter to understand their customers in a better way. Social Media will be more prominent in western countries with importance on more customer interactivity.
- Search Engine Optimization: Companies will move away slowly but steadily from Google as advertisement repository to more nicher areas like Digg, StumbleUpon, Del.icio.us etc (Social Bookmarking sites). The reason is relevant search results for end users. Year 2008 will start the beginning of the importance of Semantic Web until Google starts thinking hard to tackle it. I'm sure they will with Knol etc.
- More disruptive Innovations: Companies like Apple, Google, MSFT and not forgetting Facebook alikes will come with more innovations (mostly disruptive which will set the industry standards). We will see many new products as well great new services.
These 5 predictions will be there in year 2008 mostly. Though all may not be true but I just hope most of them are. But I can guarantee one thing for the future: THE CUSTOMERS WILL HAVE MANY BETTER CHOICES. So companies have to really try hard to pull that extra buck out of our wallet.
So lastly Happy New Year to all of you and have a great time ahead. Cheers!
Top 5 Marketing Predictions for 2008
This month, I have seen many trends being talked about from media, marketing, internet, technology, innovation or what not (Posted earlier) all across the internet. Some are big while some are just micro (in real sense). Some will be hit or hot for year 2008 while some will just fizz away with WTF* statement!!
Still I wanted to share something which I have been seeing for quite sometime now in the business circuit, especially in the marketing arena for that matter. So here are my trends for year 2008:-
- Branding Shift: Branding will move from traditional way to more nicher media with the advent of newer technologies. Usage of internet as a branding medium will catch on the fire, even in India.
- Total Brand Experience: Advertisements in the form of televison, outdoors, billboards etc will bring customers close to the brands to complete that “Total Brand Experience” i.e. TBE. Even the engagement of these interactions between customers & brands will increase next year.
- Social Media Fire: Countries like India where mass marketing is the bread & butter for most marketers, social media will catch the fire as marketers will realize the potentiality of social media. Companies will start using SN and Twitter to understand their customers in a better way. Social Media will be more prominent in western countries with importance on more customer interactivity.
- Search Engine Optimization: Companies will move away slowly but steadily from Google as advertisement repository to more nicher areas like Digg, StumbleUpon, Del.icio.us etc (Social Bookmarking sites). The reason is relevant search results for end users. Year 2008 will start the beginning of the importance of Semantic Web until Google starts thinking hard to tackle it. I'm sure they will with Knol etc.
- More disruptive Innovations: Companies like Apple, Google, MSFT and not forgetting Facebook alikes will come with more innovations (mostly disruptive which will set the industry standards). We will see many new products as well great new services.
These 5 predictions will be there in year 2008 mostly. Though all may not be true but I just hope most of them are. But I can guarantee one thing for the future: THE CUSTOMERS WILL HAVE MANY BETTER CHOICES. So companies have to really try hard to pull that extra buck out of our wallet.
So lastly Happy New Year to all of you and have a great time ahead. Cheers!
Top 5 Marketing Predictions for 2008
This month, I have seen many trends being talked about from media, marketing, internet, technology, innovation or what not (Posted earlier) all across the internet. Some are big while some are just micro (in real sense). Some will be hit or hot for year 2008 while some will just fizz away with WTF* statement!!
Still I wanted to share something which I have been seeing for quite sometime now in the business circuit, especially in the marketing arena for that matter. So here are my trends for year 2008:-
- Branding Shift: Branding will move from traditional way to more nicher media with the advent of newer technologies. Usage of internet as a branding medium will catch on the fire, even in India.
- Total Brand Experience: Advertisements in the form of televison, outdoors, billboards etc will bring customers close to the brands to complete that “Total Brand Experience” i.e. TBE. Even the engagement of these interactions between customers & brands will increase next year.
- Social Media Fire: Countries like India where mass marketing is the bread & butter for most marketers, social media will catch the fire as marketers will realize the potentiality of social media. Companies will start using SN and Twitter to understand their customers in a better way. Social Media will be more prominent in western countries with importance on more customer interactivity.
- Search Engine Optimization: Companies will move away slowly but steadily from Google as advertisement repository to more nicher areas like Digg, StumbleUpon, Del.icio.us etc (Social Bookmarking sites). The reason is relevant search results for end users. Year 2008 will start the beginning of the importance of Semantic Web until Google starts thinking hard to tackle it. I'm sure they will with Knol etc.
- More disruptive Innovations: Companies like Apple, Google, MSFT and not forgetting Facebook alikes will come with more innovations (mostly disruptive which will set the industry standards). We will see many new products as well great new services.
These 5 predictions will be there in year 2008 mostly. Though all may not be true but I just hope most of them are. But I can guarantee one thing for the future: THE CUSTOMERS WILL HAVE MANY BETTER CHOICES. So companies have to really try hard to pull that extra buck out of our wallet.
So lastly Happy New Year to all of you and have a great time ahead. Cheers!
This month, I have seen many trends being talked about from media, marketing, internet, technology, innovation or what not (Posted earlier) all across the internet. Some are big while some are just micro (in real sense). Some will be hit or hot for year 2008 while some will just fizz away with WTF* statement!!
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