Wednesday, December 05, 2007

My 5 most favourite books- Have you read them?

It seems that the difference between a good marketer and a (not so good) marketer depends by and large on the amount of knowledge that he/she possesses. Now for me thats not all. For me it also depends on how the theory that we learn from these books can be practically transformed into real life solutions. Now thats what is required from a neo age Marketer.

So for all those knowledge thirsty marketers who are always on a lookout for refined knowledge resource, I fortunately came across some of the books which shaped me, guided me, molded me all this while. So this post is dedicated to all those greats who have written those books.

1. All Marketers are Liars by Seth Godin
2.
The Cluetrain Manifesto by Christopher Locke
3. The Long Tail by Chris Anderson
4. The Search by John Battelle
5. Join the Conversation by Joseph Jaffe

This list of 5 books have been my best read books of the year 2007 (though the list is not on the priority basis). Hope to read some more like those in the next year. So what are you reading now?


4 comments:

SKC said...

Dear author, grt to see ur comments of ur inspiration....but my dear friend, if u had been a more specific of exactly what made u mould into a neo-age marketeer, then it wud had been good for ur fellow frnds and cllgs who are also on a similar lookout, but didn't get much help from your below mentioned books, that had inspired you so much

Sampad Swain said...

Hmm..Interesting thoughts..Still thats why I asked in the last line of the post "So what are you reading now" because I believe that only through sharing knowledge we can have better informed marketers..though if you ask me,then for me regular feeds of about 200+ along with some toppings of magazines and journals keeps me busy...So you tell me how do u keep yourself updated....

Mavericksatwork said...

i read only the first one :-(

still caughtup reading the basic classics of marketing like "21 immutable laws of branding" and "positioning". how do i keep myself updated? well managementchords.blogspot.com ;-)

Sampad Swain said...

Thats cool...Seth Godin rocks...If possible get through his latest one called "The Dip". Anyway I keep myself updated through lots of RSS feeds on various topics. One of the advantage of using RSS is that you can use it to your convenience anytime, anyhow...So I hope it gives your answer..Mr "M".

Wednesday, December 05, 2007

My 5 most favourite books- Have you read them?

It seems that the difference between a good marketer and a (not so good) marketer depends by and large on the amount of knowledge that he/she possesses. Now for me thats not all. For me it also depends on how the theory that we learn from these books can be practically transformed into real life solutions. Now thats what is required from a neo age Marketer.

So for all those knowledge thirsty marketers who are always on a lookout for refined knowledge resource, I fortunately came across some of the books which shaped me, guided me, molded me all this while. So this post is dedicated to all those greats who have written those books.

1. All Marketers are Liars by Seth Godin
2.
The Cluetrain Manifesto by Christopher Locke
3. The Long Tail by Chris Anderson
4. The Search by John Battelle
5. Join the Conversation by Joseph Jaffe

This list of 5 books have been my best read books of the year 2007 (though the list is not on the priority basis). Hope to read some more like those in the next year. So what are you reading now?


4 comments:

SKC said...

Dear author, grt to see ur comments of ur inspiration....but my dear friend, if u had been a more specific of exactly what made u mould into a neo-age marketeer, then it wud had been good for ur fellow frnds and cllgs who are also on a similar lookout, but didn't get much help from your below mentioned books, that had inspired you so much

Sampad Swain said...

Hmm..Interesting thoughts..Still thats why I asked in the last line of the post "So what are you reading now" because I believe that only through sharing knowledge we can have better informed marketers..though if you ask me,then for me regular feeds of about 200+ along with some toppings of magazines and journals keeps me busy...So you tell me how do u keep yourself updated....

Mavericksatwork said...

i read only the first one :-(

still caughtup reading the basic classics of marketing like "21 immutable laws of branding" and "positioning". how do i keep myself updated? well managementchords.blogspot.com ;-)

Sampad Swain said...

Thats cool...Seth Godin rocks...If possible get through his latest one called "The Dip". Anyway I keep myself updated through lots of RSS feeds on various topics. One of the advantage of using RSS is that you can use it to your convenience anytime, anyhow...So I hope it gives your answer..Mr "M".

Wednesday, December 05, 2007

My 5 most favourite books- Have you read them?

It seems that the difference between a good marketer and a (not so good) marketer depends by and large on the amount of knowledge that he/she possesses. Now for me thats not all. For me it also depends on how the theory that we learn from these books can be practically transformed into real life solutions. Now thats what is required from a neo age Marketer.

So for all those knowledge thirsty marketers who are always on a lookout for refined knowledge resource, I fortunately came across some of the books which shaped me, guided me, molded me all this while. So this post is dedicated to all those greats who have written those books.

1. All Marketers are Liars by Seth Godin
2.
The Cluetrain Manifesto by Christopher Locke
3. The Long Tail by Chris Anderson
4. The Search by John Battelle
5. Join the Conversation by Joseph Jaffe

This list of 5 books have been my best read books of the year 2007 (though the list is not on the priority basis). Hope to read some more like those in the next year. So what are you reading now?


4 comments:

SKC said...

Dear author, grt to see ur comments of ur inspiration....but my dear friend, if u had been a more specific of exactly what made u mould into a neo-age marketeer, then it wud had been good for ur fellow frnds and cllgs who are also on a similar lookout, but didn't get much help from your below mentioned books, that had inspired you so much

Sampad Swain said...

Hmm..Interesting thoughts..Still thats why I asked in the last line of the post "So what are you reading now" because I believe that only through sharing knowledge we can have better informed marketers..though if you ask me,then for me regular feeds of about 200+ along with some toppings of magazines and journals keeps me busy...So you tell me how do u keep yourself updated....

Mavericksatwork said...

i read only the first one :-(

still caughtup reading the basic classics of marketing like "21 immutable laws of branding" and "positioning". how do i keep myself updated? well managementchords.blogspot.com ;-)

Sampad Swain said...

Thats cool...Seth Godin rocks...If possible get through his latest one called "The Dip". Anyway I keep myself updated through lots of RSS feeds on various topics. One of the advantage of using RSS is that you can use it to your convenience anytime, anyhow...So I hope it gives your answer..Mr "M".