As stated in one of my earlier posts about Tata Nano and its similarity with Apple's iPhone, now it will be more than clear that the amount of enthusiasm and euphoria surrounding this event is immense. Modern day marketing is going through a phase of metamorphosis where PR is acting as a catalyst to modern marketing.
So before even talking about Apple's latest "MacBook Air" being successful or not, it has raised the aspiration of customers to an exalted state. So Well done again Mr Jobs. Good show!
Check out the photos in Flickr Slideshow.