- You somehow know about the content before you have read the book.
- You know, how important is an "Authentic story".
- Unique content worth talking about.
So how to spread the "IdeaVirus" to succeed:
- Let them Talk about you: Your communication should raise questions in the mind of the customer. This fosters engagement which never leaves them indifferent. So how well the communication is crafted will ensure your success.
- Usage of different Mediums: With the advent of technology, customer touch-points has increased. So different media platforms like Social Media etc should be used to touch your customers. Here the catch is that it should be very subtle, not like "On the Face Ad" like in movies.
- Humans are more emotional & less rational beings: Your customers are basically human beings with more emotions and less logic. So touching your customers on more emotional front forms a long term bondage than tickling its rational part.