But what I was interested in is the marketing or advertising takeaways from the white paper.
The study provides three key marketing takeaways:
Two unique characteristics of information that influencers value are that the information is unique and trusted.
Shape your marketing messages for the larger network of moderately connected users, not just the few highly connected individuals at the top.
Make content actionable for users.
So in a niche group context, the meme will spread. If enough niche groups catch on and the meme has a wide enough appeal it is likely to take of on a grander scale.
I would suggest that a highly connected individual must also be a highly active group member that also has a high degree of credibilit
Other than this in country like India, there is a high chance that this theory may not be put into practice as such since demographics is widely varied, so different customers will consume the same product in different ways.
Note: In case, the pdf downloading plays crazy with your mind, shoot me a mail at firstname.lastname@example.org. I will send a fresh copy of the white paper ASAP.