Indian Motorbike goes Viral with "Pulsar Mania"

Now this is what I call biking is all about (though parental guidance is necessary). Still Bajaj Auto has done it, I must say. Tagged as "PulsarMania", the campaign demonstrates the Pulsar's power, aggression and grace in a never seen before manner. Shot in Cape Town, the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc.



Though, the video is there in the television but it's the power of the viral that is turning heads. I would agree with WatBlog who thinks that it has the basic elements to be viral.

• The WOW Factor of putting the best bike riders of the world into a sleekly designed power machine (if I'm not going overboard).

• It’s got the shareable factor - Every Pulsar bike owner is going to love this video and is going to become a pulsarmania evangelist and it’s not only them, it’s a video which makes every biker feel special.

• The brand doesn’t shout at you at all - No bike specs, no mileage figures, no price. It’s for the spirit of biking and showcases Pulsar’s power, aggression and grace.

But one complain from my side. Why there is no dedicated site for this campaign? If they want it to be a secret viral thing then are those TV ads helping? Anyway, I just love the video.

Video Posted on: 6th March, 2008, about 40K+ hits in YouTube alone
Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia