Though, the video is there in the television but it's the power of the viral that is turning heads. I would agree with WatBlog who thinks that it has the basic elements to be viral.
- The WOW Factor of putting the best bike riders of the world into a sleekly designed power machine (if I'm not going overboard).
It’s got the shareable factor - Every Pulsar bike owner is going to love this video and is going to become a pulsarmania evangelist and it’s not only them, it’s a video which makes every biker feel special.
The brand doesn’t shout at you at all - No bike specs, no mileage figures, no price. It’s for the spirit of biking and showcases Pulsar’s power, aggression and grace.
Video Posted on: 6th March, 2008, about 40K+ hits in YouTube alone
Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia