INTERACTIVE MARKETING BLOG

When was the last time you saw "Customize your homepage" tab in a website. BBC has got into the action it seems. Now this is what I call leveraging the "Power of Web 2.0": True sense of engaging, collaborating and making the viewers a part of the BBC community. And I surely don't know about the future of this new move, but sure it made me free from crappy news clutter.

So what's next, huh?? "Herd behavior" from other players!!!