Though WatBlog has stated this move from Amitabh Bachchan as a marketing gimmick by BigAdda.com (Mr. Anil Ambani's Social Network) but what excited me was the more recent news from this front in ET that Amitabh Bachchan is paid a huge sum of Rs. 100 Crores ($25 million) to blog on BigAdda.com! I guess Mr. Arrington of TechCrunch fame who reportedly earns something around Rs 1 crore ($250000) per month may take some tips from Mr. Bachchan...Psst!
But whatever may be the scene out there, but Mr. Bachchan has justified to BigAdda.com since the amount of controversy it has generated has given the portal enough viral affect which has generated enough furore in offline media to catapult BigAdda.com into a superior visibility status.
Not only the viral impact has helped BigAdda.com but this sort of joint venture has helped Mr. Bachchan to put his much needed voice across his rivals subtly but also do much needed PR for BigAdda itself for free which they could have spend as direct expenses via advertising in television or print. So I believe that it's win-win situation for both these brands.
One more thing about his blog is that it's a big hit among his fans as there were 100's of comments which shows that his fans have taken his blogging step seriously. But the question is will Mr. Bachchan take blogging seriously like others such as Aamir Khan who has even hosted his blog at aamirkhan.com? Or he's going to use this voice-up platform to promote his future films.
P.S. The backdrop of his blog has a picture of Amitabh Bachchan in his next awaited release "Bhootnath".