- TechCrunch│Analysis of Microsoft "Live Search Cashback" - Today Microsoft took a bold move in search adverising space with "Live Search Cashback" product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users. The TechCrunch analysis gives a indepth preview into what is brewing as "Search Wars" between the major players like Google & Microsoft. (Tags: Microsoft, Google, Search Advertising, Live Search Cashback, CPC, CPA)
- Adage│Lifestyle Matters Everywhere: The articles clears it up for why in today's world, marketers need to stop targeting consumers by country and instead target based on habits, likes, dislikes. (Tags: Marketing, Demographics, Targeting, Social Marketing, Global Consumer, Segmentation)
- Mack Collier│Twitter goes down, no one tells us why... : More often than not, Twitter has been acting crazy and putting off people including me. Mark here talks about certain interesting points towards & against Twitter and its unusual hiccups. (Tags: Twitter, Micro-blogging, Marketing, Social Media, Mark Collier)
- Church of the customer│7 questions with Josh Bernoff: Jackie Huba questions Josh Bernoff about his book "Groundswell: Winning in a World Transformed by Social Technologies" (co-authored with Charlene Li) about social media (or social technologies, as Forrester calls it). (Tags: Jackie Huba, Josh Bernoff, Charlene Li, Social Media, Groundswell, Book, Forrester)
- This is an interesting site which tells if Twitter is working or not. Just type it (http://istwitterdown.com/) (Tags: Twitter,micr0blogging)
Thursday, May 22, 2008
Links for 2008-05-22
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Thursday, May 22, 2008
Links for 2008-05-22
- TechCrunch│Analysis of Microsoft "Live Search Cashback" - Today Microsoft took a bold move in search adverising space with "Live Search Cashback" product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users. The TechCrunch analysis gives a indepth preview into what is brewing as "Search Wars" between the major players like Google & Microsoft. (Tags: Microsoft, Google, Search Advertising, Live Search Cashback, CPC, CPA)
- Adage│Lifestyle Matters Everywhere: The articles clears it up for why in today's world, marketers need to stop targeting consumers by country and instead target based on habits, likes, dislikes. (Tags: Marketing, Demographics, Targeting, Social Marketing, Global Consumer, Segmentation)
- Mack Collier│Twitter goes down, no one tells us why... : More often than not, Twitter has been acting crazy and putting off people including me. Mark here talks about certain interesting points towards & against Twitter and its unusual hiccups. (Tags: Twitter, Micro-blogging, Marketing, Social Media, Mark Collier)
- Church of the customer│7 questions with Josh Bernoff: Jackie Huba questions Josh Bernoff about his book "Groundswell: Winning in a World Transformed by Social Technologies" (co-authored with Charlene Li) about social media (or social technologies, as Forrester calls it). (Tags: Jackie Huba, Josh Bernoff, Charlene Li, Social Media, Groundswell, Book, Forrester)
- This is an interesting site which tells if Twitter is working or not. Just type it (http://istwitterdown.com/) (Tags: Twitter,micr0blogging)
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Thursday, May 22, 2008
Links for 2008-05-22
- TechCrunch│Analysis of Microsoft "Live Search Cashback" - Today Microsoft took a bold move in search adverising space with "Live Search Cashback" product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users. The TechCrunch analysis gives a indepth preview into what is brewing as "Search Wars" between the major players like Google & Microsoft. (Tags: Microsoft, Google, Search Advertising, Live Search Cashback, CPC, CPA)
- Adage│Lifestyle Matters Everywhere: The articles clears it up for why in today's world, marketers need to stop targeting consumers by country and instead target based on habits, likes, dislikes. (Tags: Marketing, Demographics, Targeting, Social Marketing, Global Consumer, Segmentation)
- Mack Collier│Twitter goes down, no one tells us why... : More often than not, Twitter has been acting crazy and putting off people including me. Mark here talks about certain interesting points towards & against Twitter and its unusual hiccups. (Tags: Twitter, Micro-blogging, Marketing, Social Media, Mark Collier)
- Church of the customer│7 questions with Josh Bernoff: Jackie Huba questions Josh Bernoff about his book "Groundswell: Winning in a World Transformed by Social Technologies" (co-authored with Charlene Li) about social media (or social technologies, as Forrester calls it). (Tags: Jackie Huba, Josh Bernoff, Charlene Li, Social Media, Groundswell, Book, Forrester)
- This is an interesting site which tells if Twitter is working or not. Just type it (http://istwitterdown.com/) (Tags: Twitter,micr0blogging)
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