Sampad Swain explores Marketing, Media, Technology, Social Media, Advertising trends & strategies and its impact on Business and us.
Saturday, April 19, 2008
Consistency
"I wanted to be a doctor" when I was a child. At least this preoccupied me in my childhood. But I turned out to be an engineer and later a management graduate. Isn't this interesting? Most often than not we turn out to be something which we never thought we would be.
The parallel to marketing is quite interesting in this context! The word here is "CONSISTENCY". It doesn't matter how you start (either by delivering goods/services) but it's more important that you keep on delivering the best consistently.
"I wanted to be a doctor" when I was a child. At least this preoccupied me in my childhood. But I turned out to be an engineer and later a management graduate. Isn't this interesting? Most often than not we turn out to be something which we never thought we would be.
The parallel to marketing is quite interesting in this context! The word here is "CONSISTENCY". It doesn't matter how you start (either by delivering goods/services) but it's more important that you keep on delivering the best consistently.
"I wanted to be a doctor" when I was a child. At least this preoccupied me in my childhood. But I turned out to be an engineer and later a management graduate. Isn't this interesting? Most often than not we turn out to be something which we never thought we would be.
The parallel to marketing is quite interesting in this context! The word here is "CONSISTENCY". It doesn't matter how you start (either by delivering goods/services) but it's more important that you keep on delivering the best consistently.
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