How can a brand stay young forever?
I have been observing Google for quite sometime now and so have you I guess. One of the interesting facts about Google has been it's changing logos. Today is World Earth Day and as usual Google changed it's logo or signage so as to say. It's a great PR activity I must say to promote the awareness amongst us. But is there any other strategy behind this? I feel there is!One of the most important facets about a brand is to keep it young, if not forever. And I feel one of the easiest ways is to keep it fresh is by attaching the brand with something relevant to it's user base or it's customers. It's kinda difficult for most brands since the value may be lost down the line if it keeps on attaching itself with everything. But not so for Google. Google itself stands for fresh since search (which is it's core competency) is all about latest and best information that it can provide. So changing the signage overtime keeps it quite young and fresh among us. Anyway kudos to Google's Marketing team for this efforts which keeps it young forever (if I may say so!).Related Posts:
How can a brand stay young forever?
I have been observing Google for quite sometime now and so have you I guess. One of the interesting facts about Google has been it's changing logos. Today is World Earth Day and as usual Google changed it's logo or signage so as to say. It's a great PR activity I must say to promote the awareness amongst us. But is there any other strategy behind this? I feel there is!One of the most important facets about a brand is to keep it young, if not forever. And I feel one of the easiest ways is to keep it fresh is by attaching the brand with something relevant to it's user base or it's customers. It's kinda difficult for most brands since the value may be lost down the line if it keeps on attaching itself with everything. But not so for Google. Google itself stands for fresh since search (which is it's core competency) is all about latest and best information that it can provide. So changing the signage overtime keeps it quite young and fresh among us. Anyway kudos to Google's Marketing team for this efforts which keeps it young forever (if I may say so!).Related Posts:
How can a brand stay young forever?
I have been observing Google for quite sometime now and so have you I guess. One of the interesting facts about Google has been it's changing logos. Today is World Earth Day and as usual Google changed it's logo or signage so as to say. It's a great PR activity I must say to promote the awareness amongst us. But is there any other strategy behind this? I feel there is!One of the most important facets about a brand is to keep it young, if not forever. And I feel one of the easiest ways is to keep it fresh is by attaching the brand with something relevant to it's user base or it's customers. It's kinda difficult for most brands since the value may be lost down the line if it keeps on attaching itself with everything. But not so for Google. Google itself stands for fresh since search (which is it's core competency) is all about latest and best information that it can provide. So changing the signage overtime keeps it quite young and fresh among us. Anyway kudos to Google's Marketing team for this efforts which keeps it young forever (if I may say so!).Related Posts:
I have been observing Google for quite sometime now and so have you I guess. One of the interesting facts about Google has been it's changing logos. Today is World Earth Day and as usual Google changed it's logo or signage so as to say. It's a great PR activity I must say to promote the awareness amongst us. But is there any other strategy behind this? I feel there is!
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