Marketing with the help of advertisements are more often than not slapped onto your face through television, billboards, radio, web...blah blah. It's not that you want to see a baby diaper ad while watching an important news or a bank boasting about its services which is anyway crappy most often while you are intensely watching your favorite sitcom. The question is do you want to see them or not?
But nowadays marketing supports betterment - like the messages has changed from "You need to take me" to "You can take me". They are realizing the true importance of Permission Marketing i.e. delivering anticipated, personal and relevant messages to people who want to get them.
But still marketing has dual responsibility: One is to win the customer & the other is to win over competitors. Dichotomy as it may seem. But which one is better? Too many questions but not much answers as of now...
Subscribe to:
Post Comments (Atom)
Wednesday, April 30, 2008
Two sides of Marketing
Marketing with the help of advertisements are more often than not slapped onto your face through television, billboards, radio, web...blah blah. It's not that you want to see a baby diaper ad while watching an important news or a bank boasting about its services which is anyway crappy most often while you are intensely watching your favorite sitcom. The question is do you want to see them or not?
But nowadays marketing supports betterment - like the messages has changed from "You need to take me" to "You can take me". They are realizing the true importance of Permission Marketing i.e. delivering anticipated, personal and relevant messages to people who want to get them.
But still marketing has dual responsibility: One is to win the customer & the other is to win over competitors. Dichotomy as it may seem. But which one is better? Too many questions but not much answers as of now...
But nowadays marketing supports betterment - like the messages has changed from "You need to take me" to "You can take me". They are realizing the true importance of Permission Marketing i.e. delivering anticipated, personal and relevant messages to people who want to get them.
But still marketing has dual responsibility: One is to win the customer & the other is to win over competitors. Dichotomy as it may seem. But which one is better? Too many questions but not much answers as of now...
Subscribe to:
Post Comments (Atom)
Wednesday, April 30, 2008
Two sides of Marketing
Marketing with the help of advertisements are more often than not slapped onto your face through television, billboards, radio, web...blah blah. It's not that you want to see a baby diaper ad while watching an important news or a bank boasting about its services which is anyway crappy most often while you are intensely watching your favorite sitcom. The question is do you want to see them or not?
But nowadays marketing supports betterment - like the messages has changed from "You need to take me" to "You can take me". They are realizing the true importance of Permission Marketing i.e. delivering anticipated, personal and relevant messages to people who want to get them.
But still marketing has dual responsibility: One is to win the customer & the other is to win over competitors. Dichotomy as it may seem. But which one is better? Too many questions but not much answers as of now...
But nowadays marketing supports betterment - like the messages has changed from "You need to take me" to "You can take me". They are realizing the true importance of Permission Marketing i.e. delivering anticipated, personal and relevant messages to people who want to get them.
But still marketing has dual responsibility: One is to win the customer & the other is to win over competitors. Dichotomy as it may seem. But which one is better? Too many questions but not much answers as of now...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment