Negative × Negative ≠ Positive in Business

If you don't have a driving license, will you get caught?...though the answer is obvious "NO" as you are not driving, but the word "NO" has a deep rooted connotation attached to it, if thought from a business point of view. For example, take these instances:

• Does your customer write you back about your product/service?


• Do you get back to your customers even though they are happy with your product/service?


• Do you keep your "Do's & Don'ts" outline for customer service stay only inside business meetings?


• Does your product/service add any value to your customers?


• Do you use social media tools like Twitter, Facebook, MySpace etc to help your customer feel like an exclusive privileged community who can engage, collaborate, participate with the product/brand/service?

If the answer to above 5 questions is straightforward "NO", then dude you seriously are or will be in trouble soon because in business, multiplying negatives is not equal to positive.

Related Posts:

• Using Facebook as Marketing Platform
• Do we need "Community Managers"?
• Analogy between Human Body & Business
• Indian companies' response to Blogosphere
• What Cricket Umpires teach Marketers
• Social Media may save our lives